Viatek Partners with Bob Vila - 2016
Tennessee Company Viatek Consumer Products Group Partners with Bob Vila to Unveil New Line of Products at National Hardware Show 2016
Chattanooga, TN — Bob Vila has been a household name and an icon of home remodeling for over four decades. Now, he is thrilled to enter into partnership with Viatek Consumer Products Group to bring his fans a unique line of products designed to meet their DIY needs in all aspects of the remodeling process. This new line, Bob Vila Products, will be launched at the 2016 National Hardware Show in Las Vegas.
From the beginning of his TV career on This Old House to his present website, Vila’s mission has always been to help people upgrade their homes and improve their lives. He sees his website, BobVila.com, as a coach that takes people from inspiration to how-to instructions and finally links them to the products needed to turn their dreams into a reality.
Now, the natural progression for the Bob Vila brand is to introduce a line of tools and accessories specially designed and developed for the 3.9 million people who visit his site looking for how-to help and product recommendations. Bob Vila products are the latest chapter in the growth of Vila’s company and will enable him to help renovators even further along their journey by offering reliable products suited for all aspects of home improvement.
To create this new line of products, Vila has partnered with Viatek Consumer Products, a Chattanooga-based company that specializes in designing unique products, developing those products at the highest level of quality, and distributing them to the consumers who need them. Their collaboration with Vila to create Bob Vila Products has Viatek looking at products for interior home improvement projects as well as exterior curb appeal upgrades.
Continuing on the “tried, true, trustworthy advice” theme of Bob Vila’s website, Viatek has been diligent in designing and developing a line of high quality, useful, and unique products that will fit seamlessly with the Bob Vila brand. From tools to accessories, the line will consist of a range of home improvement items created with the consumer’s needs in mind.
By combining Vila’s vast knowledge of home improvement and remodeling with Viatek’s history of innovation and quality, Bob Vila Products will no doubt offer the public just what they need to bring all of their home improvement ideas to life. Bob Vila Products are anticipated to go to market in Summer 2016.
Viatek Consumer Product relocated to Chattanooga, TN in 2011, and has seen tremendous growth since bringing the corporate office to TN. Viatek’s in-house team in Chattanooga designs, develops and distributes innovative products sold through major retailers, TV shopping
channels, Direct Response TV and over 50 international countries. With a focus on housewares, kitchen, Lawn and Garden, fitness, and personal care products, some of the recent successful items by Viatek include the Night Stars Laser Decorative Lighting, Hurricane Spin Mop Systems, PediSpa Callus Remover, Pearl Hair Remover, and many more.
Viatek also recently launched their Living Well with Montel line of fitness and healthy living products. The new line’s launch at the International Home & Housewares Show was a huge success and the new Bob Vila Products line is expected to be met with the same excitement.